The Problem In many parts of Kenya and Zanzibar, dairy farmers rely on traditional and fragmented systems for sourcing animal feed. This leads to issues such as poor feed quality, inflated costs due to intermediaries, and lack of transparency in the supply chain. These inefficiencies ultimately limit productivity and profitability for small and medium-scale farmers. The Solution I designed the brand identity and user interface for Muiaa Feeds, focusing on trust, innovation, and accessibility. The branding emphasized a balance between agricultural familiarity and technological advancement. The UI/UX design showcased an intuitive user experience—making blockchain-powered features like smart contracts, real-time tracking, and decentralized ordering easy to understand and use. The visual language communicated reliability, progress, and empowerment for the agricultural community.