Client
Runners.travel
Services
UI/UX Design Visual Identity Pitchdeck Design
Industries
Artificial Intelligence
Date
February 2025
The Problem The concept was strong but lacked a brand identity and visual storyline that users could connect with. Without branding, pitch materials, or user interface designs, the platform had no way to communicate its value, secure investor interest, or attract early users. The experience also needed a character element that could make the technology feel more human and engaging. The Solution I created the visual identity for the brand, introducing a road runner mascot to make the service more relatable, memorable, and energetic. I designed UI screens that reflect the ease and flow of an AI concierge experience, keeping interactions clean and conversational. I also developed pitch decks to communicate the product vision, audience, and business potential to stakeholders and investors.
This project reinforced the importance of emotional connection in tech-based products. I learned how character-led branding—like a mascot—can make AI experiences feel more friendly and less intimidating. I also gained deeper insight into designing for travel technology, where speed, clarity, and personalization are essential. My Experience Working on Runners was highly creative and concept-driven. Balancing branding, storytelling, pitch strategy, and interface design allowed me to shape the identity from multiple angles. Bringing an AI travel companion to life visually and strategically was both fun and rewarding, especially with the mascot becoming an anchor for brand personality.