Client
Wash Drycleaners
Services
Visual Identity UI & UX Design Graphic Design Web Dvelopment Print
Industries
Hospitality (Laundry)
Date
March 2023
The Problem The company needed a cohesive brand identity across multiple touchpoints but lacked a unified visual direction. Their online presence was minimal, and physical brand assets such as signage, vehicle branding, and marketing materials were either missing or inconsistent. Without strong branding and a digital platform, customer engagement and visibility were limited. The Solution I designed and developed the Wash Drycleaners website to create a functional and customer-friendly online presence. Beyond digital, I produced a wide range of branded materials including indoor posters, window decals, car branding, signboards, banners, flyers, social media content, and business cards. These assets created consistency across customer touchpoints and strengthened brand visibility both online and offline
This project taught me the value of brand consistency across digital platforms and physical spaces. I sharpened my ability to scale brand identity across different formats—large signage, promotional collateral, print materials, and web design—all while maintaining visual harmony and clarity. My Experience Working as the lead designer allowed me to take full ownership of the brand’s visual direction. The variety of deliverables—from websites to on-site branding—made the experience dynamic and practical. Seeing the brand come to life across environments and platforms was incredibly rewarding and strengthened my ability to handle end-to-end design for service-based businesses.